Älg is a Swedish brand of highly effective and environmentally friendly house chemicals that are manufactured meeting all the European standards of quality and environmental care.
By the way, Älg means «moose» in Swedish. Creating the Swedish Ä we combined umlaut with the character so that it turned to look like horns and reminded of Scandinavian vikings’ helmets. In Russian version of the logo the horns are nicely fit in the «Л» letter.
Here’s the main hero of our story — we used the same drawing technique as for the logo.